Ciara Crossan to present Seminar at the Hotel Marketing Conference 2018

One of the highlights of any hotel marketers calendar, now in its 13th year the National Hotel Marketing Conference comes back to the Hilton at St Georges Park in Burton on Trent for what can only be described as a jam-packed day of value. Ciara Crossan from WeddingDates alongside Tanya Hedley award winning Head of Weddings in The Vermont Hotel will give a seminar on successful wedding marketing for hotels and attendees are sure to come away brimming with actionable takeaways.

Time Event
9.00am Conference Check-in, Coffee & Pastries
10.00am Conference Welcome & Setting the Scene – Conference Chairman & President of the Hotel Marketing Association Pamela Carvell
10.05am Hotel Marketing Association 2018/19 – Steve Lowy, Chairman of the Hotel Marketing Association
10.10am Hancock’s Half-Hour – Peter Hancock, Chief Executive, Pride of Britain Hotels with his ironic and informative view on marketing in UK hotels today
10.30am Hotel Marketing post-GDPR – Thomas Landen, Director, Revinate, one of the world’s leading reputation management and eCRM companies
10.45m Conference Keynote: The Big Interview – with Calum Russell, Commercial Marketing Director, Malmaison & Hotel du Vin
11.05am The Future of Search – with Ian Miller, Chief Executive of Crafted
11.25am 2020 Tech Update for Hotel Marketers – with Andrew Metcalfe, Chief Technology Officer, Guestline
11.45am Morning Coffee, Networking & Marketing Avenue of Excellence
12.15pm Marketing Seminars – First Half – Get Direct! – Choose 1 of these 3 great in-depth marketing seminars:Seminar 1 – Get more Eyeballs on your Site, and Turn your Lookers into Bookers!  With Rachel Howes, Director of Great National Hotels & Resorts, and Ian Sloan, V-P of Client Success for Avvio

Seminar 2 – Email Excellence post-GDPR – with Thomas Landen, Director, Revinate

Seminar 3 – Content & Social Media Excellence – with Tom McLoughlin, Director of SEO Travel, and Sheila Pandiya, Marketing Manager UK for Park Plaza Hotels & Resorts

2.00pm Marketing Seminars – Second Half – Get Creative! – Choose 1 of these 3 great in-depth marketing seminars:Seminar 4 – Partnership Marketing – with Yvonne Brennan, Director of Corporate Communications, Redefine BDL Hotels

Seminar 5 – The Hotel/Agency Tug of War – How to maximise the value from a creative agency – with Cassie Delaney-Brown, Marketing Manager, The Stafford London & Harry Fielder, Managing Director, Umi Digital

Seminar 6 – Creativity in Action – Website & SEO excellence – with Greg Stephenson, PR & Marketing Manager for Wildsmith Hotels, and Ian Ireland, Account Director of Fat Media, winners of the recent HMA Award

2.45pm Marketing Seminars – Extra Time – Get a Niche! – Choose 1 of these 3 great in-depth marketing seminars:Seminar 7 – Recipes for Restaurant success – with Jo Brookman, CEO of Brookfield Digital and Jade Mallia, Marketing Director of Black & White Hospitality

Seminar 8 – Market your Spa to greater success – with Liz Holmes, Director, Commercial Spa Strategies and Chris Ward, Commercial Director, Farncombe Estate & Dormy House Hotel

Seminar 9 – Successful Weddings Marketing for Hotels – with Ciara Crossan, CEO & Founder, Wedding Dates, and Tanya Hedley, Head of Weddings for The Vermont Hotel

3.30pm Afternoon Tea and into….
3.45pm Be Independently Minded! – with Richard Hyde, Chief Operations Officer, Small Luxury Hotels of the World
4.10pm It’s all Smoke and Mirrors – with Peter Banks, Managing Director, Rudding Park, the current VisitEngland Hotel of the Year for England
4.30pm Close of Conference & Drinks Reception in the Marketing Avenue of Excellence
From 4.30pm: Optional tours of St George’s Park, the National Football Centre

 

This event is over